Miami Book Fair
Context
The Miami Book Fair is a large-scale literary event that connects authors and readers through both physical and digital experiences.
The project focused on redesigning its responsive website, including the creation of a new design system to support scalability and accessibility.
The challenge
The existing platform struggled with navigation complexity and lacked a scalable structure to support a growing ecosystem of events and content. The challenge was to create a cohesive, accessible, and flexible experience aligned with the fair’s cultural mission.
The process
The redesign was approached holistically:
Defined a new design system from scratch
Restructured the information architecture to improve navigation
Integrated new features to support event discovery and scheduling
Developed interactive prototypes to validate usability
Ensured accessibility and scalability across all touchpoints
The outcome
The new experience significantly improved usability and structure:
The UI result
The visual direction balanced clarity with cultural identity:
Accessible and content-driven layouts
Strong typographic system for readability
Flexible and modular components
A vibrant visual language aligned with the event’s identity
